Create a Design System to be able to scale our products and streamline product development. This includes:
UX Design, product / development, content, SEO
We want to build a scalable Design System as there are many new teams and editors working on CHIP.de. It will include not only the building blocks for the frontend design, but also comprehensive content guidelines. These guidelines will include copy for transparency and trust such as affiliate disclaimers. Also we‘re tackling microcopy in product-widgets and the editorial product reviews themselves.
We are also able to build similar systems for other brands by using the CHIP Design System as a template.
The tech-platform CHIP already runs on a Living Style Guide, which helps us develop new products with greater ease and efficiency. However, as of now it‘s not able to scale to different platforms.
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