Create a Design System to be able to scale our products and streamline product development. This includes:
UX Design, product / development, content, SEO
We want to build a scalable Design System as there are many new teams and editors working on CHIP.de. It will include not only the building blocks for the frontend design, but also comprehensive content guidelines. These guidelines will include copy for transparency and trust such as affiliate disclaimers. Also we‘re tackling microcopy in product-widgets and the editorial product reviews themselves.
By using the CHIP Design System as a template, we are also able to build similar systems for other brands.
The tech-platform CHIP already runs on a Living Style Guide, which helps us develop new products with greater ease and efficiency. However, as of now it‘s not able to scale to different platforms.
We’re still in the process of finishing up the design system – hopefully by the end of the year. I can’t wait to share it with you once we’re finished.
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