Finish a concept for the migration of a channel to another server by the end of June 2021. We wanted to clean up the structure and the architecture for improved usability. The new concept includes:
UX Design, content, development/product, SEO, brand management, analytics, sales, CMS management
We’ve working on the migration of the channel pages for the CHIP „Test und Kaufberatung“ to a new server. Since we weren‘t able to migrate all the elements from the old pages, we‘ve come up with a concept not only to restructure the articles but also give the channels a new look.
CHIP has grown to a platform with different sub-brands such as Praxistipps or CHIP365 over the years. Though this growth has been successful in many ways, the seamless integration of these sub-brands into the website hasn‘t been addressed so far.
We‘ve rearranged the rest of the elements and decided to give them space to breathe. This declutters the screen and helps the users navigate.
The results speak for themselves: With CHIP’s „Test und Kaufberatung“, we‘ve set a new standard on how editorial product review teams can arrange their content for better relevancy and usability. Why don’t you check it out over at CHIP.
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